Question · Q3 2025
Jeff Martin asked for an apples-to-apples comparison of web revenue, excluding the impact of exited low-margin businesses, and how web performance trended relative to internal expectations in Q3 2025. He also requested an update on the timing and progress of expanding Perion's Total Addressable Market (TAM).
Answer
CFO Elad Tzubery clarified that web revenue performed slightly better than expected; excluding terminated low-margin businesses, it would have increased by approximately 2% year-over-year instead of declining 11%. CEO Tal Jacobson stated that the Greenbids acquisition expanded Perion's TAM into YouTube and Meta, with ongoing integration into more social platforms and DSPs expected to further increase TAM and drive growth from new channels.
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