Jeff Porter's questions to Mobivity Holdings Corp (MFON) leadership • Q1 2024
Question
The analyst inquired about the company's focus on specific industry verticals like convenience stores and restaurants, the status and length of the sales pipeline, the pricing model with customers, and how gaming partners measure the effectiveness and engagement from Mobivity's programs.
Answer
The executives confirmed their primary focus remains on the QSR and convenience store verticals due to strong momentum, though they are exploring new channels. The sales pipeline is robust, and the sales cycle is shortening as they can now use strong performance data as proof points. Pricing with gaming partners is on a fixed basis but is frequently adjusted based on campaign performance. Gaming companies actively measure metrics like player retention and in-game activity in near real-time, and Mobivity's programs are consistently exceeding their performance baselines.