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    Jeff Porter

    Managing Director and seasoned financial executive at Porter Capital

    Jeff Porter is a Managing Director and seasoned financial executive at RCG, specializing in operational, financial, and business analytics leadership for portfolio companies across a range of industries. He has played key roles in companies such as WSS, a specialty retailer of athletic footwear, and has a proven track record overseeing financial strategy during periods of rapid organizational growth. With over 20 years of industry experience, Porter previously served as Senior Finance Manager at Guitar Center and Director of Financial Planning & Reporting at EZ Lube before joining RCG. He holds a Bachelor of Science in Finance from San Diego State University, further establishing his strong professional and academic foundation.

    Jeff Porter's questions to MOBIVITY HOLDINGS (MFON) leadership

    Jeff Porter's questions to MOBIVITY HOLDINGS (MFON) leadership • Q1 2024

    Question

    The analyst inquired about the company's focus on specific industry verticals like convenience stores and restaurants, the status and length of the sales pipeline, the pricing model with customers, and how gaming partners measure the effectiveness and engagement from Mobivity's programs.

    Answer

    The executives confirmed their primary focus remains on the QSR and convenience store verticals due to strong momentum, though they are exploring new channels. The sales pipeline is robust, and the sales cycle is shortening as they can now use strong performance data as proof points. Pricing with gaming partners is on a fixed basis but is frequently adjusted based on campaign performance. Gaming companies actively measure metrics like player retention and in-game activity in near real-time, and Mobivity's programs are consistently exceeding their performance baselines.

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