Question · Q4 2025
Jeffrey Stantial asked for details on the financial impact of the Mexico tax hike on guidance, including gross impact and mitigation assumptions. He also questioned competitor reactions to the tax hike, such as exits or adjustments in marketing, and how this might evolve before the World Cup. Finally, he asked how changes in Mexican player values influence the prioritization of geographic expansion in Latin America.
Answer
CFO Marcus Arildsson explained that the tax increase is negative, but the 2026 outlook reflects a net effect of various issues, with mitigation measures in Mexico focusing on marketing, supplier terms, and operational efficiencies. CEO Aviv Sher confirmed no revenue risk, maintaining marketing investment levels for the World Cup, and stated that while there's an EBITDA effect, it's largely mitigated and not a danger to the business. Sher noted that two major competitors are shut down in Mexico, with no new big-budget entrants yet, and that the improved ROI in Mexico (lower CPA, stable player value) means continued investment there, with no plans for new market entry in the near future.
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