Question · Q3 2026
Jeff Van Sinderen followed up on private label penetration, asking for its current level and where it might ultimately peak, as well as inquiring about market share gains in North America and potential shifts in customer demographics. He also asked about store traffic and transaction trends during the November period.
Answer
CFO Chris Work stated that private label penetration year-to-date was just under 31% of total product, a significant increase from 11-12% five years ago. He explained that penetration would be customer-driven, acknowledging past fluctuations due to brand cycles, and emphasized the continued importance of branded products, especially in categories like footwear where private label is not present. CEO Rick Brooks added that while private label penetration might fluctuate with brand cycles (e.g., Skate hard goods being branded), private label dollar growth is expected to continue. On market share, Rick Brooks indicated a laser focus on the core, trend-leading consumer, suggesting gains were primarily driven by average unit retail (AUR) over the past two years, with recent transaction gains. Chris Work clarified that consolidated transactions were slightly down in November, but North America saw a transaction gain, with strong traffic in week four.
Ask follow-up questions
Fintool can predict
ZUMZ's earnings beat/miss a week before the call