Jefferies Research Team's questions to Plby Group Inc (PLBY) leadership • Q2 2025
Question
The research team at Jefferies asked for more detail on the total addressable market (TAM) and future opportunity for new licensing deals in categories like gaming and beauty.
Answer
CEO Ben Kohn responded that the company is 'just scratching the surface' of its licensing potential. He reiterated that new deals signed in the quarter exceed seven figures annually and that the company is targeting new categories and expanding in existing ones like gaming where it is 'significantly underpenetrated.' Kohn emphasized a strategic and patient approach, leveraging new content initiatives to grow existing categories and open new ones, rather than chasing deals that could dilute the brand.