Question · Q4 2025
Jeffrey Bernstein asked for an update on Sweetgreen's customer trends across income, age, and ethnicity cohorts, and how the company measures its value perception. He also questioned the G&A reduction for 2026, asking about the management team's approach to balancing spend versus reinvestment and identifying the largest buckets driving the reduction.
Answer
CFO Jamie McConnell reported a slight decline across all cohorts in Q4 2025 but noted some pickup in Q1 2026. Co-founder and CEO Jonathan Neman explained that value initiatives aim for incremental transactions to offset potential margin dilution, focusing on a value ladder rather than a wholesale price decrease. Jamie McConnell added that G&A reductions are driven by cutting vendor spend that doesn't generate returns, while continuing to invest in areas that drive growth and align with the Sweet Growth Transformation Plan.
Ask follow-up questions
Fintool can predict
SG's earnings beat/miss a week before the call


