Jeffrey Bernstein's questions to Digimarc (DMRC) leadership • Q2 2025
Question
Jeffrey Bernstein of Silverberg Bernstein Capital Management, LLC asked for a detailed breakdown of the go-to-market strategy for the new gift card solution, focusing on the key players in the supply chain.
Answer
CEO Riley McCormack outlined the strategy, explaining that Digimarc will primarily sell through the concentrated gift card manufacturing industry to minimize workflow disruption. He emphasized the critical role of gift card networks like Blackhawk and Incom, which connect to both brands and retailers. McCormack also confirmed that their software needs to be active on retail point-of-sale scanners, a process facilitated by Digimarc's existing footprint in many major scanner systems.