Jeffrey Bernstein's questions to Shake Shack Inc (SHAK) leadership • Q3 2024
Question
Jeffrey Bernstein of Barclays asked for a range of restaurant margin performance across the system and whether Shake Shack would consider bundling to communicate value against QSR.
Answer
CFO Katherine Fogertey did not provide a range but reiterated the focus on efficiency strategies in cost of goods and labor to drive profitability. CEO Rob Lynch stated that while Shake Shack does not do national $5 bundles, it uses targeted digital promotions to deliver value surgically. The primary focus remains on improving the experience (the 'numerator') through quality and service.