Question · Q3 2025
Jeff Farmer requested more information on Wingstop's exposure to lower-income and Hispanic consumer cohorts, even if in broad strokes. He also questioned the significant increase in development guidance, asking about the drivers behind this overperformance and why it wouldn't theoretically continue in coming years.
Answer
President and CEO Michael Skipworth broadly linked exposure to lower-income and Hispanic consumers to the overall comp trend, noting Wingstop's over-indexation to consumers currently under pressure. He emphasized focusing on underlying brand health metrics. SVP and CFO Alex Kaleida attributed the development overperformance to executing market-level playbooks, brand partners scaling infrastructure, the increasing role of international growth (including five new markets this year), and successful execution of the Smart Kitchen rollout, all of which are expected to continue into 2026.