Question · Q3 2025
Jennifer Xu asked about the Pet GPS (PAD) product's focus on existing members, its role in converting free users to paid rather than increasing MAU, typical conversion time, and whether PAD shortens this period.
Answer
Lauren Antonoff, Executive Director and CEO of Life360, confirmed the focus is on giving existing free members a reason to convert, as Pet GPS requires an LTE connection linked to subscriptions. She stated it's too early to extrapolate timing but expects it to apply to more members, more often, and earlier in their journey.
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