Jesper Henrikson's questions to Neonode (NEON) leadership • Q4 2023
Question
Jesper Henrikson inquired about the new Tier 1 automotive software design win, including the ramp-up process, potential revenue quantification, and average selling price per unit. He also asked about the effectiveness of marketing spend, future revenue and profitability targets under the new software-focused strategy, and management's perspective on their own stock ownership.
Answer
CEO Urban Forssell detailed the automotive project timeline, which includes an 18-36 month development phase with NRE revenues, followed by per-vehicle royalties upon mass production. He described the royalty as a few dollars per vehicle but emphasized that high volumes and flexible software should yield good margins. Forssell noted that while marketing for the now-phased-out Products business was weak, recent event marketing like CES has been successful. He declined to give specific guidance but stated an ambition to double revenue several times and achieve very high gross margins. Regarding insider ownership, Forssell confirmed management holds significant stakes and he personally views the current stock price as attractive, expressing strong confidence in the new strategy.