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    Jesper Von Koch

    Research Analyst at Redeye AB

    Jesper von Koch is an Equity Research Analyst specializing in technology at Redeye AB, where he has covered companies such as Neonode. He is recognized for his in-depth risk-reward analyses and has participated in high-profile company result discussions, contributing to targeted investment research in the tech sector. Jesper began his analyst career at Redeye, where he worked for four years before transitioning to Kavaljer AB as a Portfolio Manager, and holds a Master of Science in Engineering from Lund University. While specific performance metrics and professional securities licenses are not publicly documented, his expertise has been acknowledged through visible roles in corporate financial events and research publications.

    Jesper Von Koch's questions to Neonode (NEON) leadership

    Jesper Von Koch's questions to Neonode (NEON) leadership • Q2 2023

    Question

    Jesper Von Koch of Redeye AB inquired about the competitive landscape for Neonode's head-up display (HUD) offerings and whether the target market is premium or volume. He also questioned the ongoing investment in the underperforming product sales division, asking about capital allocation and the timeline for achieving results.

    Answer

    CEO Urban Forssell stated that competition for HUDs primarily comes from Tier 1 suppliers, but Neonode's solution has a performance advantage over alternatives. He noted that while initial interest is from premium auto brands, a cost advantage could drive adoption in volume markets. Regarding product sales, Forssell acknowledged the weak performance and confirmed the company is sharpening its strategy, shifting capital towards the licensing business, and will not invest indefinitely without a turnaround.

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