Question · Q3 2026
Jesse Lederman from Zelman & Associates asked about Champion Homes' involvement, or that of industry advocacy groups, in the "Trump Homes" program and broader administration discussions on affordable housing. He also inquired about the actual tariff impacts on material costs in Q3 relative to expectations and the incremental assumption for Q4. Finally, Mr. Lederman sought insights into key retail leading indicators for the spring selling season, such as dealer traffic and quote activity, given the company's cautious consumer sentiment.
Answer
CEO Tim Larson confirmed that the "Trump Homes" program aligns with Champion's strategic execution, emphasizing the company's capabilities in providing affordable housing solutions (e.g., $150k-$300k homes) through its off-site model, which policymakers recognize as a core solution. He expressed encouragement from policy and messaging, positioning Champion to capitalize on opportunities. EVP and CFO Dave McKinstry noted that Q3 tariff impacts came in significantly below the previously discussed 1% of material costs, and Q4 assumptions reflect similar dynamics, while acknowledging the evolving nature of tariffs. Mr. Larson clarified that consumer caution refers to general market ebbs and flows, but demand for affordable housing remains strong, evidenced by leads and digital engagement. He stated that the company is planning for a strong spring selling season, with Q4 growth based on current indicators, while maintaining a balanced approach.
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