Jessica Reif Ehrlich's questions to Trade Desk Inc (TTD) leadership • Q2 2025
Question
Jessica Reif Ehrlich from Bank of America Securities questioned how the open internet can gain share when walled gardens are growing so rapidly, and asked whether The Trade Desk is taking share from other DSPs or from the walled gardens.
Answer
CEO Jeff Green argued that consumers spend more time with premium open internet content, which offers better brand association and performance. He conceded that optimizing a closed ecosystem is an easier short-term task for walled gardens, but stated The Trade Desk is playing a longer game to fix the open internet's supply chain, which he believes has far greater long-term upside. He compared TTD's mission to what Amazon accomplished in retail.