Question · Q4 2025
Jessica Reif Ehrlich inquired about Disney's potential role in future media M&A, given industry consolidation and breakups, and whether the company foresees stronger competitors emerging. She also sought color on the fiscal 2026 advertising outlook across DTC, linear entertainment, and sports segments.
Answer
CFO Hugh Johnston stated that Disney feels confident with its existing IP portfolio, built through past acquisitions, and does not anticipate making significant M&A moves. He noted that advertising grew 5% last year, with sports being particularly strong and DTC CPMs improving. He expects overall advertising growth in fiscal 2026, despite overlapping political advertising from the prior year.