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    Jessie Xu • Deutsche Bank

    Jessie Xu's questions to BingEx Ltd (FLX) leadership

    Jessie Xu's questions to BingEx Ltd (FLX) leadership • Q1 2025

    Question

    Jessie Xu inquired about the competitive landscape affecting order volume trends and the reasons for the divergence between improving gross margins and slightly decreasing operating margins.

    Answer

    CFO Luke Tang addressed the questions, stating that FlashEx's focus on its premium, on-demand dedicated courier model provides a strong competitive edge, leading to a narrowing decline in order volume. He explained that the margin dynamics reflect strategic priorities, including focusing on core customers and leveraging AI to boost efficiency, which supports long-term sustainable growth despite short-term investments.

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    Jessie Xu's questions to BingEx Ltd (FLX) leadership • Q4 2024

    Question

    Jessie Xu of Deutsche Bank inquired about the current operating environment, asking if management has observed any changes year-to-date due to policy stimulus and consumer sentiment. She also asked for the company's 2025 outlook regarding order volume, revenue, margins, and key growth drivers.

    Answer

    Executive Peng Xue (Adam) responded, noting that government initiatives have strengthened consumer confidence and driven on-demand delivery volumes. He outlined FlashEx's strategy to capitalize on this by optimizing operational processes with big data and DeepSeek, enhancing the user experience, and implementing a category-driven strategy to create a differentiated service for specific product types.

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