Jijie Zhu's questions to iQIYI Inc (IQ) leadership • Q2 2025
Question
Jijie Zhu asked about iQIYI's strategy for its experience business, including offline theme parks and IP-related consumer products, and the management's perspective on the market size.
Answer
CEO Gong Yu explained the two key areas of the experience business: IP-based consumer products, where the company is shifting to a self-operation model, and offline experiences, which follow an asset-light strategy. This includes licensed immersive theaters and the development of iQIYI Land theme parks, with two locations currently in development.