Question · Q4 2025
Jim Marrone from Singular Research inquired about the integration strategy for the My Medic acquisition, specifically whether it would be part of the existing first aid offering or a distinct segment. He also asked for financial details, including the acquisition multiple and funding structure, and sought clarification on future retail distribution plans for My Medic products. Additionally, Marrone questioned the company's future acquisition strategy, asking if it would remain focused on first aid and medical or expand into cutting tools.
Answer
Chairman and CEO Walter C. Johnsen explained that the My Medic acquisition is significant, providing a direct-to-consumer platform with a large social media following. He stated that My Medic products would be differentiated for selective retail distribution, complementing direct-to-consumer sales, and would broaden D2C sales for other Acme first aid and medical items, such as personalized products from SafetyMade. Johnsen clarified that My Medic's 2025 revenues were approximately $19 million with an EBITDA between $1 million and $1.5 million. The purchase price was $18.6 million, including a $1 million earn-out and a $3 million holdback, making the net out-of-pocket less than the stated purchase price. Regarding future acquisitions, Johnsen indicated an opportunistic approach, focusing on expanding horizontal distribution (competitors) or vertical integration (component suppliers like Med-Nap) within the first aid and medical segments, particularly in pre-hospital emergencies.
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