Jim Salera's questions to Flowers Foods Inc (FLO) leadership • Q2 2025
Question
Jim Salera asked about the successful launch of Wonder snack cakes, specifically why they did not cannibalize Tastykake sales. He also inquired about Simple Mills' role in the company's innovation strategy and its distribution presence in the club channel.
Answer
Chairman & CEO A. Ryals McMullian explained that while geographic differences contribute—Tastykake being strong in the Mid-Atlantic and Wonder being national—he was pleasantly surprised by the minimal cannibalization. He noted the Wonder launch has exceeded all expectations. McMullian clarified that while his broader innovation comments pertained to the core portfolio, Simple Mills will also accelerate its innovation cycle. He confirmed Simple Mills has a presence in the club channel through rotations and continues to grow its distribution points.