Question · Q4 2025
Jim Salera asked for clarification on the approximately $1 million shortfall in Zevia's Q4 top-line guidance, specifically if it was solely due to Costco timing shifts. Salera also questioned the timeline for the full market rollout of Zevia's new packaging and any associated marketing programs. Finally, he sought insight into the overall marketing spending for 2026, balancing cost savings with brand reinvestment.
Answer
CFO and Principal Accounting Officer Girish Satya confirmed the Q4 top-line shortfall was primarily due to the Costco timing shift, moving regional rotations from Q4 to a national program in Q1. President and CEO Amy Taylor stated that new packaging is appearing on shelves now, with a full rollout largely into Q2, supported by a digital campaign in March and a high-impact spring/summer marketing campaign. Girish Satya added that marketing spend in 2026 is projected to be 12-13% of revenue, a slight increase as a percentage over 2025.
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