Question · Q4 2025
Jim Salera asked about the overall percentage of Hershey's portfolio exposed to SNAP dollars and how the company is thinking about the new SNAP rule changes (work requirements, state restrictions) in 2026. He also inquired about quantifying the incremental uplift expected from the 10 different cultural and seasonal events planned for 2026 compared to a normalized year.
Answer
Kirk Tanner (President and CEO) stated that early assessment of SNAP waivers (implemented in only 2 of 12 approved states so far) is noisy, but Hershey has factored adoption into its outlook and views it as a manageable headwind. He explained that the uplift from cultural and seasonal events is reflected in the robust top-line outlook, leveraging Hershey's excellence in executing seasons and consumer-loved brands to participate in more cultural moments (e.g., Olympics, NCAA Final Four), creating an 'always-on' approach for sweet and salty brands.
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