Jim Salera's questions to Texas Roadhouse Inc (TXRH) leadership • Q2 2025
Question
Jim Salera of Stephens Inc. inquired about the growth and scaling strategy for Bubba's 33, particularly its regional approach and plans for engaging new guests as the brand's visibility increases.
Answer
CEO Gerry Morgan explained that the Bubba's 33 growth strategy involves building out 'turfs' with multi-unit operators. He emphasized that the recent focus on stabilizing leadership and execution has enabled a faster development pace. The plan is to continue expanding across its existing 16-state footprint rather than concentrating on a single region.