Jim Sanderson's questions to SIGNET JEWELERS (SIG) leadership • Q2 2026
Question
Jim Sanderson from Northcoast Research asked for the specific unit decline in the fashion category for the quarter and the outlook for bridal unit performance for the full fiscal year. He also inquired about the potential long-term sales mix for the lab-grown diamond assortment and the expected marketing spend trend for the second half of the year.
Answer
Chief Operating & Financial Officer Joan Hilson reported a high-single-digit unit decline in fashion, driven by gold prices impacting Banter and a strategic shift away from low-price promotional items. She stated the outlook for bridal units is relatively flat to up low-single-digits. CEO & Director J.K. Symancyk declined to give a specific LGD penetration target but noted significant runway for growth. He described the marketing spend outlook as neutral overall, not necessarily higher than revenue growth.