Jing Chang's questions to NIO Inc (NIO) leadership • Q1 2025
Question
Jing Chang of China International Capital Corporation (CICC) asked for details on NIO's overseas market strategy, particularly for the Firefly brand's global expansion, including targets, adaptation to tariffs, timing, and pricing.
Answer
Management explained a strategic shift in global expansion, moving from a direct sales model to partnering with local distributors, with over 10 partners already signed. They stated that the Firefly brand will roll out in several European and other countries this year but emphasized a long-term view for international development without providing aggressive short-term volume targets.