Jing Han Zhang

Jing Han Zhang inquired about the factors contributing to 36Kr Holdings' significant financial turnaround in the first half of 2025 and the company's full-year financial outlook for 2025.

Answer

Chairman and CEO Dagang Feng and CFO Xiang Li explained that the turnaround was driven by sustained operational efforts over two years, including cost reduction measures like office relocation, R&D team streamlining, and workforce optimization, which led to a RMB 60 million decrease in operating expenses and a RMB 90 million narrowing of net loss. They also highlighted a gross profit margin rebound to over 50% due to product portfolio and client structure optimization, along with stricter cost controls. The company predicts achieving profitability by the end of 2025.

Jing Han Zhang from SWS Research inquired about the factors contributing to 36Kr Holdings Inc.'s significant financial improvement in the first half of 2025 and sought the company's full-year financial outlook for 2025.

Answer

Management responded by detailing sustained operational efforts over the past two years, including cost reduction and efficiency boosting measures like office relocation, team streamlining, and workforce optimization. These actions led to a ¥60 million decrease in operating expenses and a ¥90 million narrowing of net loss. Management also noted a rebound in gross profit margin to over 50% due to product portfolio and client structure optimization, along with stricter cost controls. For the full year 2025, management predicted the company would achieve profitability.