Jiong Shao's questions to Sea Ltd (SE) leadership • Q2 2025
Question
Jiong Shao asked for the current advertising take rate and whether the long-term target of 4-5% remains. He also inquired about Sea's strategy for potential external-facing AI businesses, beyond improving internal efficiencies.
Answer
Group CFO Tony Hou stated the current ad take rate is around 2%, leaving sizable room for growth. Regarding AI, he detailed its extensive use in improving core business functions like ads, recommendations, and customer service. He confirmed that while the company is exploring opportunities, there are no concrete external-facing AI businesses to announce at this time.