Jiulu Li's questions to Full Truck Alliance Co Ltd (YMM) leadership • Q3 2024
Question
Jiulu Li of CICC questioned the key factors driving the 33.6% year-over-year growth in monthly active shippers (MAUs) to 2.84 million and asked for details on the user profile of these newly acquired shippers.
Answer
CFO Chong Cai attributed the rapid MAU growth to effective user acquisition through online and offline campaigns, alongside improved user engagement from refined operational strategies. He specified that new users are predominantly direct SME owners from diverse sectors like building materials, food, and chemicals. Mr. Cai also noted that product optimizations, such as simplifying the order interface and promoting a mini-membership program, were crucial for boosting user activity and retention.