Joachim Gunell's questions to Telefonaktiebolaget LM Ericsson (ERIC) leadership • Q1 2025
Question
Joachim Gunell asked for a breakdown of the Q1 strength in North America, questioning how much was due to pre-buy effects and whether a shift to more service-heavy rollouts in H2 2025 could become a drag on gross margins.
Answer
CFO Lars Sandstrom stated that while a gradual product mix shift is expected in H2, the Q1 margin strength was not isolated to North America but was a broad-based improvement across all segments and regions. He credited this to sustained cost and productivity initiatives. CEO Börje Ekholm reinforced that the underlying operational improvements are more critical to margin performance than geographic mix.