Question · Q4 2025
João Soares sought MercadoLibre's perspective on the risks associated with independent agentic systems introducing new forms of disintermediation and direct client engagement, potentially leading to changes in monetization, particularly concerning the flow of advertising dollars.
Answer
President of Commerce Ariel Szarfsztejn acknowledged the uncertainties of future hardware and models but emphasized MercadoLibre's focus on providing the best end-to-end customer experience, including product discovery, fast delivery, wide selection, and support. He highlighted efforts in building MercadoLibre's own agentic shopping assistant, leveraging its brand, consumer relationships, and first-party data, expressing confidence in its position to capture this technology transformation and accelerate the shift from offline to online retail in Latin America.
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