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    Joao Soares

    Senior Analyst at Citigroup Inc.

    Joao Soares is a Senior Analyst at Citigroup Inc., specializing in Latin American equities with a focus on e-commerce and fintech companies such as MercadoLibre and Vivara. His coverage includes top regional players, and he has demonstrated an 80.77% success rate across seven stocks, earning a 4.34-star analyst rating and ranking within the top 11% of analysts according to TipRanks. Since joining Citi, Soares has maintained buy ratings on high-growth companies, leveraging deep market insight and quantitative analysis; prior professional experience and formal credentials are not fully disclosed, but he is regularly cited for influential research in Latin American markets. Soares is recognized in investment circles for delivering actionable insights and consistent outperformance in his coverage universe.

    Joao Soares's questions to MERCADOLIBRE (MELI) leadership

    Joao Soares's questions to MERCADOLIBRE (MELI) leadership • Q1 2025

    Question

    Joao Soares asked about the potential repercussions on commerce growth from the strategy to de-risk credit originations and also inquired about the opportunity and potential timing for launching a credit card in Argentina.

    Answer

    Osvaldo Giménez, EVP of Fintech, stated he does not expect any negative impact on marketplace growth, as 'Blue money'—payments from Mercado Pago's own funding sources—continues to grow as a share of GMV. He announced plans to begin issuing credit cards in Argentina in the second half of the year, expecting it to be a highly relevant product by leveraging learnings from Brazil and Mexico.

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