Question · Q3 2026
Joe Moore questioned Ambarella's gross margin strategy, specifically if the company would accept lower gross margins for growth in consumer markets, and the focus on average selling price (ASP) versus gross profit dollar per device. He also expressed enthusiasm for the drone market, asking about new elements driving higher content and the potential for delivery and industrial drones as a significant category.
Answer
Louis Gerhardy, VP Corporate Development, explained that ASP is primarily a function of technology and features. While the long-term gross margin goal is 59-62%, the company is open to margins outside this range on a case-by-case basis for consumer markets depending on volume. CEO Fermi Wang stated that Ambarella re-entered the drone market due to an open U.S. market and their differentiated video technology. He highlighted the future need for powerful chips for autonomous (Level 3+) drones, leveraging their autonomous driving investments, and sees growing opportunities in both consumer video capture and the commercial drone sector.
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