Question · Q4 2025
Joel Hurwitz asked about the 2026 term sales outlook of 2%-3% growth, questioning what drives this strong projection given H2 2025 sales levels. He also inquired about the diverging trends between term life and ISP sales, seeking theories on whether it's due to changes in targeted consumers or a shift in distribution towards retirement products.
Answer
CEO Glenn Williams explained that the outlook anticipates increasing momentum throughout 2026, driven by easing economic and policy uncertainty and improving middle-income family purchasing power, as indicated by the Primerica Household Budget Index. Regarding diverging trends, Williams noted that different middle-income segments react differently; ISP benefits from 'money in motion' for retirement, while term life buyers are often first-time purchasers with tighter budgets. He highlighted the complementary nature of Primerica's business model, where one segment often strengthens when the other is weak.
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