Johanna Ma's questions to Baozun Inc (BZUN) leadership • Q2 2024
Question
Johanna Ma asked for an update on BEC consumption trends and the second-half outlook, and also inquired about the loss reduction trajectory for the BBM business and its long-term investment priorities.
Answer
Arthur Yu, President of Baozun E-commerce, acknowledged weak overall consumption but noted that well-planned campaigns for their brands still achieve double-digit growth. Ken Huang, CFO of Baozun Brand Management, stated that Gap is well-positioned in the mass market and will continue cost optimization while improving products and investing in new stores. Vincent Qiu, Chairman and CEO, added that the long-term strategy is driven by growth in BEC, BBM, and their synergy, with a cautious but opportunistic investment approach focused on maintaining a healthy financial position.