Question · Q4 2025
John Blackledge asked about the potential for a rebound in the home category throughout the year and how Wayfair is thinking about the risk to advertising revenue streams for e-commerce marketplaces as agent commerce ramps up.
Answer
Niraj Shah, Co-founder, Chief Executive Officer, and Co-chairman, stated that predicting a housing market recovery is difficult, likely a slow burn, and Wayfair's strategy is not premised on it. Instead, the company focuses on taking market share through its initiatives regardless of macro conditions. Regarding agent commerce, Niraj Shah explained that the impact on advertising revenue depends on the type of goods. For non-commodity items like home goods, which require more browsing and exploration, traffic is expected to still move downstream to retailer platforms, preserving opportunities for advertising units. He likened home goods to fashion, where video and detailed product stories are highly relevant.
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