Question · Q4 2025
John Colantuoni asked about the impact of increased user engagement with Reddit Answers and search on monetization, both in the near and long term, given that ad products in search are still nascent. He also asked Jen Wong to quantify pricing's contribution to revenue growth and whether it will continue to grow, impacting advertiser adoption.
Answer
Jen Wong, COO, explained that Reddit Answers and search currently don't have direct monetization but represent a significant future opportunity due to high-intent user behavior. She stated that pricing was a growth driver, driven by delivering more valuable marketing outcomes per impression, increasing click-through rates and conversions, and that measurement is key to demonstrating Reddit's unique value.
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