Question · Q1 2026
John Dunigan inquired about Intuit's progress in helping small businesses consolidate numerous applications and whether the company is reaching its full potential in this area for both small businesses and the mid-market.
Answer
CEO Sasan Goodarzi highlighted that app sprawl is a significant issue for businesses, leading to wasted time and money. He emphasized Intuit's platform strategy to help customers from lead to cash and do everything for them using data, AI, and human intelligence. He noted strong acceleration, particularly in the mid-market (40% growth), as customers recognize the value of an all-in-one solution. He believes Intuit is early in this cycle, with accountant partnerships further driving client digitization.