Question · Q4 2025
John Gomez asked whether the shift to agentic analytics is democratizing the end user and product analytics, leading to new users or lines of business leveraging Amplitude, and how this is shifting the go-to-market strategy.
Answer
CEO Spenser Skates clarified that it's not necessarily new end users, but rather the same product, marketing, engineering, and data teams who are now desperate for education on AI analytics. He explained that this shifts the go-to-market strategy towards training, vision sharing, and demonstrating how these new products can make customers successful.
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