John Guy's questions to COMPAGNIE FINANCIERE RICHEMONT AG /FI (CFRUY) leadership • FY 2017
Question
John Guy from MainFirst Bank asked for the rationale behind the new supply agreement with Swatch Group and questioned if Cartier Watches is shifting its price positioning towards more accessible products.
Answer
Chairman Johann Rupert explained the Swatch Group agreement is a strategic move for cost-efficiency and competitiveness, comparing it to component sharing in the auto industry. On Cartier's pricing, he asserted it is not a new strategy but a continuation of offering clients a full range of products, including accessible price points, which has always been part of the brand's history.