John Heinbockel's questions to Sprouts Farmers Market Inc (SFM) leadership • Q3 2024
Question
John Heinbockel asked about the evolution of the product foraging and innovation process and inquired about future supply chain plans, particularly for the Mid-Atlantic and Southeast regions.
Answer
CEO Jack Sinclair described the foraging process as a key differentiator, with a robust pipeline from pitch slams, trade shows, and thousands of applications. He noted about 25% of innovation center items make it to the main shelves. Regarding supply chain, he confirmed a future need for distribution centers in both the Mid-Atlantic and near Atlanta. CFO Curtis Valentine added that Northern California is another area where capacity expansion is needed.