Question · Q1 2026
John Hodulik asked about the timing for user-generated Sora content on Disney+ and whether it would expand beyond 30-second videos, and inquired about the lack of visibility on international park visitation despite increased bookings.
Answer
CEO Bob Iger stated that Sora timing is not specific but likely in fiscal 2026, and for now, they are sticking to the 30-second video limit. CFO Hugh Johnston explained that less visibility on international visitors is due to their tendency to stay less in Disney hotels, leading to a pivot in marketing efforts to a domestic audience to maintain attendance.
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