John Hodulik's questions to AT&T (T) leadership • Q3 2025
Question
John Hodulik asked about AT&T's positioning for increased wireless promotional activity in the fourth quarter, the behavior of customer cohorts coming off device financing plans, and whether continued ARPU pressure is expected in both wireless and broadband due to the focus on converged services.
Answer
Chairman and CEO John Stankey stated AT&T is well-positioned for a competitive market, focusing on converged customers to drive down churn and increase lifetime values. He views ARPU trends as a 'feature, not a bug,' reflecting a strategy to penetrate underpenetrated segments and offer value through convergence. CFO Pascal Desroches reiterated that targeting underpenetrated segments, even with lower ARPUs, aims to maximize overall service revenue, with pricing actions also contributing to growth.