Question · Q2 2026
John Kernan inquired about the expected split between DTC and wholesale channels in Q3 and Q4, and specific actions being taken to re-accelerate DTC same-store sales or omnichannel comps, particularly in the U.S. He also asked about the long-term operating margin structure, specifically if north of 20%+ operating margins is the company's long-term view, and if the gross margin pressure guided for the back half of this year is expected to carry into the first half of next year.
Answer
CFO Steve Fasching stated that total company DTC is expected to see continued improvements in Q3 and Q4. He explained that earlier wholesale expansion in the first half put pressure on first-half DTC, and that wholesale growth will begin to slow while DTC picks up, aligning with the long-term goal of a 50/50 wholesale to DTC balance. Regarding profitability, Steve Fasching affirmed that the company delivered exceptional operating margins last year and expects another strong year despite tariffs, noting that the current year's margin declines are primarily tariff-driven. President and CEO Stefano Caroti added that the strong financial profile allows for investments in innovation and technology. Steve Fasching confirmed that if tariffs remain in effect, the gross margin pressure seen in the back half of this year would carry into the first half of next year.