John Kernan's questions to Academy Sports & Outdoors (ASO) leadership • Q2 2025
Question
John Kernan asked about new store productivity and the assumptions for the accelerated store opening cadence. He also questioned how the company is planning for significant AUR increases within its guidance, given the pressure on lower-income consumers.
Answer
CEO Steve Lawrence stated that new store productivity is meeting expectations, with recent vintages accelerating to mid-single-digit comps. He explained that while the lower-income consumer is expected to remain pressured, the company's comp guidance relies on the continued trade-in from middle and higher-income consumers drawn to Academy's value proposition.