John Lam's questions to KE Holdings (BEKE) leadership • Q2 2025
Question
John Lam of UBS Group asked what actions management has taken to deliver market outperformance (alpha) amid the property sector downturn, focusing on market share, agent and store productivity, and future growth strategy.
Answer
Executive Director and CFO Tao Xu detailed a strategic shift from scale to efficiency. He stated the company will slow store and agent growth, focusing on consolidating lower-performing assets in Beijing and Shanghai while maintaining stability elsewhere. Tao Xu highlighted systematic scientific management and the long-term importance of AI, citing applications like AIGC marketing and AI-driven CRM tools (Likeu, Qianji) that are already boosting agent conversion rates and productivity.