John Lawrence's questions to Freshpet Inc (FRPT) leadership • Q3 2024
Question
John Lawrence inquired about the typical cycle time for retailers to review and approve the addition of second and third fridges, noting it can be a lengthy process.
Answer
Co-Founder and President Scott Morris acknowledged that the cadence can be long, sometimes tied to multi-year store remodel plans. However, he stressed that Freshpet is having productive conversations now for expansions in 2025 and 2026. He reiterated that media is the primary growth driver, creating strong same-store sales that build a compelling case for retailers to add more space.