John-Paul Wollam's questions to Xponential Fitness (XPOF) leadership • Q2 2025
Question
John-Paul Wollam asked if the pricing opportunities discussed for Club Pilates apply to other brands and requested a postmortem analysis on the key takeaways from the divested brands.
Answer
President, North America John Kawaja stated the focus on dynamic pricing is keenest at Club Pilates due to its high utilization. CFO John Meloun offered that a key challenge for acquired smaller brands was a lack of brand awareness when expanding nationally too quickly, and that the cycling modality was significantly impacted by COVID and never fully recovered.