John Tsu

John Tsu asked about the 30% rejoin rate, specifically if the time between members leaving and returning to the system is shortening. He also inquired about observations regarding GLP-1 users joining the system and the overall potential of this trend.

Answer

CEO Colleen Keating stated that Planet Fitness consistently markets to former members and is testing different, narrower lapsed periods for rejoin offers. She highlighted the significant increase in the rejoin rate, which was solidly in the mid-30s (34.8% for Q4). Regarding GLP-1s, Ms. Keating noted that while specific tracking isn't done, the member population is believed to be representative of nationwide utilization (~13%). She sees Planet Fitness as perfectly positioned for GLP-1 users, who may be first-time gym-goers seeking to combat muscle loss with strength training in a judgment-free environment, viewing it as an opportunity to expand reach.

John Tsu followed up on Planet Fitness's 30% rejoin rate, asking if the time between members leaving and returning is shortening, and inquired about early trends and potential for GLP-1 users joining the system beyond the Ro partnership.

Answer

CEO Colleen Keating stated that Planet Fitness consistently markets to former members and is testing narrower lapsed periods for rejoin offers, noting a solid mid-30s rejoin rate (34.8% in Q4 2025). While not specifically tracking GLP-1 users, Keating believes Planet Fitness is perfectly positioned for this demographic, who often embark on a health journey and need strength training to combat muscle loss in a judgment-free environment, seeing it as an opportunity to expand reach.