Question · Q4 2025
John Young asked about the sales force's feedback on selling WRAPSODY with the new strategy, their focus on opening new accounts versus deepening existing ones, and if there's any stocking revenue. He also inquired about the R&D pipeline for 2026 and whether Merit plans to pursue additional PMA-type products longer term.
Answer
Martha Aronson, President and CEO, described an energized, 'small yet mighty' WRAPSODY sales team with detailed targeting plans, pursuing both the predominantly non-hospital setting and hospital accounts (despite VAC committee challenges), emphasizing WRAPSODY's role as one of many products in the portfolio. She confirmed that strategic planning in 2026 will focus on product and platform roadmaps, and there's no reason not to continue pursuing PMA-type products, leveraging technical talent and focusing on existing platforms to enhance customer offerings and sales rep effectiveness.
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