Johnson Shi's questions to FITLIFE BRANDS (FTLF) leadership • Q3 2024
Question
Inquired about the role of social media in the growth strategy for MusclePharm and Dr. Tobias, given their perceived low activity compared to competitors. Also asked about revisiting social media ad spend in the future and partnering with market makers to improve stock liquidity.
Answer
The company's best advertising ROI is currently on Amazon, so social media is used more for community engagement. They are working through a technical issue with MusclePharm's Instagram account. They are open to revisiting social media ad spend as brands scale and are constantly experimenting with different marketing channels. The company already has market makers as a NASDAQ requirement, and the liquidity issue stems more from a small float and tightly held shares.