Jon DeCourcey's questions to Jushi Holdings (JUSHF) leadership • Q4 2022
Question
Jon DeCourcey of BTIG asked about the impact of Missouri's adult-use cannabis launch on Jushi's stores in Illinois, particularly near St. Louis, and the strategies being used to mitigate any negative effects.
Answer
CEO Jim Cacioppo acknowledged a drag on Illinois sales, similar to what peers experienced. He outlined a mitigation strategy that includes offering more competitive after-tax pricing, leveraging a superior product selection, and significantly cutting store labor costs. He expressed confidence that strong growth in other markets like Virginia, combined with new store openings, would help the company return to peak revenue levels later in the year.