Question · Q4 2025
Jon Hickman requested more details about Byrna's movie project, including its expected release date, working title, and planned distribution channels (e.g., direct to TV or streaming).
Answer
CEO Bryan Ganz stated that the movie is expected to be released later this year, with Byrna's primary interest being the advertising capabilities it provides rather than the film's success. He mentioned plans to leverage Byrna's 1.9 million email subscribers and aim for a small theatrical release (around 400 theaters) but primarily streaming. Byrna has 'behind the scenes' rights to film stars using Byrna, conduct interviews for the movie site, and link to Byrna's website, effectively using it as an advertising platform. He could not share the working title.
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