Jon Robert Andersen

Jon Robert Andersen asked how Simply Good Foods is adapting its strategy to serve the mainstreaming consumer outside the traditional nutritional aisle, including new capabilities and product evolution.

Answer

President and CEO Geoff Tanner explained that as the category mainstreams, Simply Good Foods is focusing on expanding physical availability outside the traditional aisle through secondary placements, a new retail team for displays, and new channels like club and away-from-home. He also highlighted bringing more mainstream products to market, such as Quest chips and Bake Shop, leveraging R&D to disrupt macros of large snacking categories.

Jon Robert Andersen asked how Simply Good Foods is adapting its strategy to serve the mainstreaming consumer who is increasingly seeking high-protein, low-carb, low-sugar products outside the traditional nutritional aisle, including the capabilities being built and the evolution of product offerings.

Answer

President and CEO Geoff Tanner noted the significant increase in household penetration for Quest and OWYN, indicating consumers are looking for these options everywhere. He highlighted a focused effort over the past year to expand physical availability outside the core aisle through secondary placements, a new retail team driving displays, and investments in new channels like club and away-from-home. Tanner also emphasized bringing more mainstream products to market, such as Quest chips and Bake Shop items, leveraging the R&D team to disrupt macros of large snacking categories.