Jonathan Block's questions to Trupanion Inc (TRUP) leadership • Q2 2025
Question
Jonathan Block of Stifel Financial Corp. questioned the stagnant gross pet additions over the past five quarters despite a nearly 20% year-over-year increase in pet acquisition cost (PAC). He followed up by asking why the previously anticipated pickup in gross adds had not materialized and when to expect a return to 'real growth'.
Answer
CEO Margi Tooth responded that the company has been strategically focusing on 'quality over quantity,' targeting pets with higher lifetime value (LTV) and turning off less profitable acquisition channels. This has resulted in a higher LTV for the core book of business. She noted that while PAC spend is up, it remains about 25% below peak 2022 levels. Management expects a modest pickup in gross adds in the second half of the year, consistent with their plan, as they continue to ramp investment.