Jonathan Hickman's questions to PARKERVISION (PRKR) leadership • Q2 2018
Question
Jonathan Hickman of Ladenburg Thalmann & Co. inquired about the early metrics of the new national advertising campaign for the Milo product, the expected timeline for results, and sought updates on key legal cases, specifically the German litigation against Apple involving Intel chips and the recent IPR appeal.
Answer
CEO Jeffrey Parker explained that the Milo ad campaign is in its very early stages, generating about 1 to 1.25 million impressions in its first week, with meaningful analysis expected in the coming weeks. Regarding the German case, Parker expressed confidence, noting no new arguments from Apple and expecting a final hearing date in September or October. For the IPR appeal, he suggested that the lack of a quick ruling implies the court is writing a full opinion, which could potentially alter the lower court's decision.