Question · Q4 2025
Jonathan Matuszewski asked about Leslie's pricing strategy, focusing on opportunities in chemicals versus equipment and whether the new pricing aims for historical parity or a more value-oriented approach. He also questioned the P&L geography for EBITDA margin expansion, specifically if gross margin would decline while SG&A rationalization drives the improvement.
Answer
CEO Jason McDonell stated that price optimization is focused predominantly on key value items in chemicals, leveraging vertical integration. He confirmed the strategy is to be comparable to specialty retailers and slightly ahead of big box stores. CFO Jeff White confirmed expected gross margin degradation (100-150 bps) due to pricing investment, offset by freight expense reduction, occupancy costs, and SG&A optimization.
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