Jonathan Matuszewski's questions to Academy Sports & Outdoors (ASO) leadership • Q2 2025
Question
Jonathan Matuszewski asked about shopping pattern disparities among ethnic cohorts, focusing on the Hispanic consumer, and requested quantification of the in-stock improvements from the RFID initiative.
Answer
CEO Steve Lawrence and CFO Carl Ford, citing Placer.ai data, noted that while the overall Hispanic consumer segment is growing, stores that heavily index to this demographic are underperforming. Regarding RFID, they reiterated that the initiative has improved inventory accuracy by 20 points and in-stocks by 400-500 basis points for tracked items.