Jong Yezhang's questions to SUPER HI INTERNATIONAL HOLDING (HDL) leadership • Q4 2024
Question
Jong Yezhang from Yezhang Securities asked about Super Hi's competitive advantages that contribute to its success overseas, the typical payback period for its newly opened stores, and the reasons for pausing operations at a few stores in Southeast Asia.
Answer
An executive attributed the company's success to its attitude of respecting overseas markets and being diligent and cautious. They stated the payback period is typically within three years in Southeast Asia and about four years in North America, though performance in Cambodia and the Philippines has been challenging. Store closures were explained as a proactive strategy to stop losses in a timely manner, due to factors like expired leases or poor location selection.