Question · Q3 2025
Jordan Bender asked about the impact of 'bad game outcomes' in the NFL on variable revenue upside, given the increased fixed composition, and also inquired about the in-play mix remaining flat at 30% year-over-year and the long-term shift to in-play.
Answer
Mark Locke (CEO) explained that increased fixed composition from renegotiations provides more predictability and consistency, reducing week-to-week variability while retaining upside exposure. Regarding in-play, Mark Locke (CEO) noted it's early in the season and parlay mix matters, expecting growth over time, and highlighted BetVision's in-play mix at 70-75% for deeper engagement.
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